To Sell Is Human: The Surprising Truth About Moving Others
$21.49
Price: $21.49
(as of Oct 16, 2024 13:36:52 UTC – Details)
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller
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From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
ASIN : B0087GJ8KM
Publisher : Riverhead Books (December 31, 2012)
Publication date : December 31, 2012
Language : English
File size : 3684 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 274 pages
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Customers find the book instructive, helpful, and profound. They describe it as a wonderful, entertaining read with easy-to-memorize principles. Readers praise the value for money and storytelling quality. They mention that the author tells amazing stories, is relatable, and funny.
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