Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience
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A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world’s top brands―including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta―bring clarity and meaning to their business communications. Whether you’re building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs.
You’ll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you’ll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you’re looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you.
Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you’re a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
From the Publisher
Get armed with a practical storytelling framework that can be applied to any type of business communication
Learn to flex your narrative based on common scenarios, like when your time is cut short, you’re presenting to an audience with diverse needs, or you’re told “only 3-5 slides”
See real-world visual storytelling examples and “before and after” transformation to spark inspiration
About the Authors
For over two decades, Silicon Valley-bred sisters Janine Kurnoff and Lee Lazarus have helped teams at the world’s top brands—including Colgate-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—become strategic visual communicators.
As co-founders of The Presentation Company (TPC), they are dedicated to helping talented business people in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.
Publisher : Wiley; 1st edition (February 17, 2021)
Language : English
Paperback : 288 pages
ISBN-10 : 1119704669
ISBN-13 : 978-1119704669
Item Weight : 2.31 pounds
Dimensions : 8 x 0.7 x 8 inches
Customers say
Customers find the book simple and clear, with lots of visual references and scenarios. They also say it’s relevant and a fantastic resource for every professional. Readers describe the advice as interesting and useful.
AI-generated from the text of customer reviews
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Original price was: $35.00.$20.83Current price is: $20.83.