Onward: How Starbucks Fought for Its Life without Losing Its Soul
Original price was: $17.99.$9.49Current price is: $9.49.
Price: $17.99 - $9.49
(as of Oct 10, 2024 17:34:22 UTC – Details)
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz’s central leadership philosophy: It’s not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Publisher : Rodale Books; Reprint edition (March 27, 2012)
Language : English
Paperback : 368 pages
ISBN-10 : 1609613821
ISBN-13 : 978-1609613822
Item Weight : 2.31 pounds
Dimensions : 5.4 x 0.83 x 8.35 inches
Customers say
Customers find the book to be a good read and well-written. They say it’s full of inspiration and insights into overcoming challenges. Readers describe the story as incredible, anecdotal, and conversational. However, some find the pacing repetitive and tiresome. Opinions are mixed on the appeal and personality, with some finding it personal and emotional, while others say it’s disappointing.
AI-generated from the text of customer reviews
Related Products
Original price was: $17.99.$9.49Current price is: $9.49.