The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
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(as of Sep 11, 2024 07:20:28 UTC – Details)
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Customers say
Customers find the information in the book great, practical, and good. They describe the book as a good, enjoyable read that is easy to read and understand. Readers say it’s well worth the money and expands their ability to make money. Opinions are mixed on the storytelling, with some finding it interesting and relevant, while others say it contains cringeworthy and boring repetition.
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